Experimental project involving the creation of a new identity and advertisement for the activist group Insulate Britain. The symbol designed signifies fire and home. The advertisement was shot as a stop motion, composed of a mix of live-action and a model.
The model recreates a street with British homes on each side. With the incorporation of the previously designed mark into the model, it creates Insulate Britain’s world. As a juxtaposition between the parallel realities of insulated homes and the non-insulated, hot and cold. The advert aims to spread awareness of the issue and encourage the audience to join the movement. Carolina Fernandez, actress.