Speculative design concept developed as an initiative to promote communal living, unifying individuals who suffer from food insecurity in poor areas of Gran Canaria.
The designed brand identity and promotional campaign, aim to promote the opening of the community garden. It involves posters which act as visuals to the brand. The website is the source of information for those who wish to join or seek further information about the initiative. The raised garden bed installation at the neighbourhood plaza. Brings attention to the space. The implementation of Arduino plant sensors incites the audience to spread awareness through word of mouth.
Further information:
The status of the soils controlled by the moisture sensors are displayed with the use of LED lights, green correct level, red underwatered and blue overwatered. Engraved beside the logo and wordmark a QR code that takes the user to the website, where they would find further information.
The concept of the community garden is divided by communal areas, garden spaces, where each member would share their allotment with other members and communal fruit trees.
