Experimental project involving the creation of a new identity and advertisement for the activist group Insulate Britain. The symbol designed signifies fire and home. The advertisement was shot as a stop motion, composed of a mix of live-action and a model.
The model recreates a street with British homes on each side. With the incorporation of the previously designed mark into the model, it creates Insulate Britain’s world. As a juxtaposition between the parallel realities of insulated homes and the non-insulated, hot and cold. The advert aims to spread awareness of the issue and encourage the audience to join the movement. Carolina Fernandez, actress.
FIXTA
Experimental project where I designed the brand identity, brand book design for Fixta, a fictional tech repair business that provides workshops promoting the reuse and recycling of tech parts. The wordmark and symbol recreates cables untangling, representing the problem-solving values of the brand. I created illustrations to express the fun community spirit. The brand book sets the guidelines for the brand.
BUNDLE
Experimental project involving the packaging design and brand identity for a fictional organisation named Bundle. The logo represents the shape of the letter ‘B’ and the silhouette of the audience, pregnant women seeking asylum. The packaging is a kit given to the audience on arrival at the location. Both align with the brand’s values of family and sustainability.
The kit takes the form of a clutch when opened, it turns into a changing mat. It contains inside objects for the child and mother. A bib, dummy, nappy prefold and cover. For the mother, a toothbrush, toothpaste tablets and a designed leaflet containing essential information.
