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Hike Your Own Hike is an outdoor activity org. that encourages people to be curious and learn to preserve and observe nature during their walks. The brand aims to become a bridge for the audience to disconnect from their busy lives and ultimately improve their well-being. Plus, it is an opportunity to meet like-minded people and discover the wonders that surround us with every step.

The symbol is a reflection of the peaks and valleys of elevation graphs observed in maps used for hiking. But it also reflects on the customers journey through their walks and learning, as its shape becomes a path. No path is linear that it is why its shape transforms, it contracts and extends.