GUANARTEME, neighbourhood in the city of Las Palmas of Gran Canaria. Where currently their residents yearn to reconnect with their neighbourhood as they are experiencing a boom of construction in the area. Through placebranding the aim was to bring back the community together, old, new and visitors as one. Honouring the neighbourhood, its history and empowering residents to be proud to call themselves from GUANARTEME.
JOURNAL: