︎︎︎

Experimental project involving the packaging design and brand identity for a fictional organisation named Bundle. The logo represents the shape of the letter ‘B’ and the silhouette of the audience, pregnant women seeking asylum. The packaging is a kit given to the audience on arrival at the location. Both align with the brand’s values of family and sustainability.

The kit takes the form of a clutch when opened, it turns into a changing mat. It contains inside objects for the child and mother. A bib, dummy, nappy prefold and cover. For the mother, a toothbrush, toothpaste tablets and a designed leaflet containing essential information.